Server-side order capture
Purchases are read from your Shopify orders server to server, so a blocked script, a closed tab or a cleared cookie cannot lose one. This is the half of the pair no browser can interfere with.
How it works14 days free. Boost your ROAS or walk away.
Tracyn reads each purchase from the Shopify order itself, server to server, and delivers it to Meta, Google Ads and TikTok under the same event ID as your pixel — so a blocked script costs you nothing, and no sale is counted twice.
Shopify
Meta
Google Ads
TikTok
Klaviyo
Shopware
Ad platforms bid with their own models. Those models are only as good as the conversions they are fed, which is the part your pixel is losing.
Blocked pixels, capped cookies and closed tabs mean a large share of your purchases never reach Meta or Google at all.
The order itself is the source, read server to server from Shopify, so the sale is captured whether or not the browser cooperated.
Complete, deduplicated conversions go back through each platform’s Conversions API, so the algorithm optimises against what actually sold.
Better signal moves spend toward the audiences that convert. Same budget, more revenue, lower cost per acquisition.
Four steps, and you are only involved in the first one.
Open the install link we send you and approve the scopes in your Shopify admin. Tracyn starts capturing orders straight away.
No theme edits, no tag manager container, no developer waiting on a ticket. Connecting each ad platform is one OAuth click.
Tracking is live today. Not next sprint, not after a developer ticket.
Every ad set is reported twice: what the platform recorded, and what actually happened. The gap is the part of your budget you have been optimising blind.
| Ad set | Platform reported | Tracyn recorded | ||
|---|---|---|---|---|
| Advantage+ Shopping | 84 | €31,752 | 119 | €44,982 |
| Prospecting, 3% lookalike | 61 | €21,533 | 88 | €31,064 |
| Retargeting, 30 day | 47 | €18,142 | 59 | €22,774 |
| UGC video, hook B | 38 | €13,072 | 57 | €19,608 |
| Brand search | 29 | €11,745 | 34 | €13,770 |
| Total | 259 | €96,244 | 357 | €132,198 |
98 orders and €35,954 the platform never attributed to the ads that produced them.
You see every order the platform missed, named by ad set, in week one.
Deduplicated conversions flow into Meta, Google Ads and TikTok through their own server-side APIs, including the purchases that took weeks to close.
Their bidding models then optimise against complete data, so spend moves toward the audiences that actually buy and your cost per order falls.
Credited by the ad platform
€0
Its 7 day click window closed before the first order.
Attributed by Tracyn
€1,020
First order and both reorders, tied to the click that started them.
Meta, Google and TikTok start bidding on data they were never given.
Nothing to maintain. No tags to re-check after a theme update, no weekly reconciliation between three dashboards, no attribution window to argue about.
The data stays complete and the platforms keep bidding on it.
It keeps working, and you do nothing. The first 14 days are free either way.
Hybrid tracking
Tracyn does not replace your browser pixel. It records a second copy of every purchase from your Shopify order, server to server, and stamps both with the same event ID. The platform sees one conversion instead of two, and still sees it when the browser copy never arrives.
What you are installing
Purchases are read from your Shopify orders server to server, so a blocked script, a closed tab or a cleared cookie cannot lose one. This is the half of the pair no browser can interfere with.
How it worksPurchases are read from the order, not from a page that has to still be open. Events go straight to each platform’s Conversions API, and Google Ads sends are queued in a durable outbox until Google accepts them.
How it worksShared event IDs collapse the browser and server copies of a conversion into one, and click IDs are stitched to the order so attribution survives the gap between ad click and checkout.
How it worksAuthorise the app, then connect each ad platform with one OAuth click. No theme files, no Google Tag Manager container, no developer waiting on a ticket.
Before you install
There is nothing to claim and nothing to cancel to avoid. Your first 14 days are free: we do not bill you at all in that window. We record your match quality and tracked conversion volume on day one so you can see exactly what moved by day fourteen, and if it has not moved you walk away having paid nothing. No minimum spend and no annual commitment to unwind, because the only way this offer works for us is if the numbers move.
Nothing is bypassed. An ad-blocker can drop the browser request, and sometimes does. What it cannot reach is the order itself: when a customer checks out, Shopify tells Tracyn server to server, and the purchase is recorded without a browser in the path. That is why the purchase number holds up even on a visitor running uBlock. GDPR is a separate question and is answered separately: consent state is evaluated server-side before any event leaves, EU traffic is processed in the EU, and you get a data processing agreement.
We send you an install link; opening it takes you into your Shopify admin to approve the scopes. Tracyn starts capturing orders immediately. Connecting each ad platform is an OAuth click per platform. No theme edits and no tag manager.
No, and you should not. The browser pixel still does useful work for signals that only exist in the browser. Tracyn runs alongside it and shares an event ID with it, so the platform recognises the two as one conversion instead of counting the purchase twice.
Meta, Google Ads and TikTok are live today, with Klaviyo in development. You connect each one yourself with a single OAuth authorisation — for Google Ads that grants Tracyn permission to upload conversions into the Google Ads account you pick, and nothing else. Shopify is the supported commerce platform; Shopware is in development.
Conversions Tracyn sent already live in your ad accounts and stay there. Your raw event history is exportable for as long as the contract runs, and removing Tracyn is a single app uninstall from your Shopify admin.
Run Tracyn free for 14 days. We do not charge at all in that window, so if your tracked revenue and match quality have not moved, you walk away having paid nothing.